The Øriginal Journal

People, ideas and places that open a window onto a more Øriginal way of living.

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ØLifestyle

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An ochre hooded coat and leather bags against an open blue sky.

01 · ØLifestyle

Is Louis Vuitton an Old-Money Brand?

Story

What logos, quiet luxury and the codes of recognition say about who we are.

“We may be looking at two different things we ask fashion to do.”

Lu · 3 min read

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“The difference lies in how easily the message can be read.”

Spectators lifting phones and cameras beside a tennis court at Wimbledon.

02 · ØLifestyle

Wimbledon “banned influencers”. But what was it really protecting?

The question is not who deserves to enter. It is what entering asks of us.

“The problem begins when we are no longer photographing the experience.”

Lu · 5 min read

03 · ØLifestyle

Were objects ever meant to be disposable?

What my father taught me about price, memory and the things we choose to live with.

“It doesn't matter whether we're looking for a good bottle of wine, food, clothes, furniture or wellness products. We have more choice than ever, yet somehow real quality feels harder to find.”

Lu · 5 min read

Terracotta rooftops and stone houses layered across the historic centre of Perugia.

Story·ØLifestyle

Can a city grow without losing what makes it unmistakably itself?

What Milan, Perugia and a Sardinian film reveal about prosperity, identity and the right to grow on different terms.

“Should authenticity really depend on a place remaining less economically developed?”

Lu · 7 min read

Story·ØLifestyle

Convivialità: the Italian word for staying at the table

A word that does not quite translate, and the Florentine kitchen built around it.

Lu · 3 min read